People have told me that my Barbie vs. Bratz post was either too conservative or not conservative enough. I hope we can all agree here, that selling push up padded bikini tops to eight-year-old girls it completely and utterly over the top and wrong. Please tell me you agree.
Abercrombie Kids is marketing to girls and boys between the ages of 7 and 14. There is no logical reason for a seven-year-old girl to have a padded anything. The use of the word “push up” is unbelievably inappropriate for young girls. A push up bikini top is designed to make your bust look bigger and more accessible to the eye. Why would a second or third or fifth or whatever grader want to do that? This is clear sexualization of girls, and it really bugs me.
Playing sexy is not appropriate for girls. Kids should be out catching frogs, playing sports, learning an instrument, dancing, playing hopscotch, etc. Let them be kids! Teaching girls that their looks are their primary value is setting them up for future problems with body image, self-esteem, and feelings of self-worth.
Right now, somewhere in the world, a girl is shopping at Abercrombie Kids. She is getting the message that her chest is not good enough; it needs to be bigger and pushed up and out. No, thank you.
There has been such outrage about the bikini top that Abercrombie Kids has removed the word “push-up” from its online catalogue, but not the item. It’s still for sale and being marketed as padded. It’s just wrong. I will never shop at that store.
On a more positive note, check out Pigtail Pals. I love their Redefine Girly t-shirts for ages six months and up. Their t-shirts have empowering positive messages. No, “I’m a princess” or “I’m spoiled” messages here.
Here is their awesome video. It’s a must see. I love it!
Pigtail Pals say, “Instead of ‘parents beware’, let’s work with ‘parents be educated about your options and empowered in how to talk to your kids’. Let’s focus on the companies who are putting good, healthy, inspiring apparel & products out there for girls.”
UPDATE: Abercrombie Kids took the Ashley padded bikini top off their website. But, there is still another bikini there that has “removable padding”.